Thing about the 10/22. You can do a ridiculous array of modifications to them.
Heavy barrel? Magazines galore, Want it to look like an AR? A .30 carbine? An AK?
Laminated stocks, thumbholes, pink, camo, you name it. A friend has a crank that goes on the trigger. Really lays it down!

I think this has kept the price of them up. Hell, It's a cheap .22!

I have never bought one as the price seems double to me. People buy them to mod them.

I have a Nylon 66 and a pump Winchester anyway. Interestingly, a little Mossberg Plinkster came my way recently. Great little thing for really cheap.
They should start selling stuff for those. Would be a great accessory mule as well, IMO.