So, a good friend of mine emailed me earlier about a cool looking deal on wine. Apparently besides the 'cloud' the other big thing on the internet is social marketing or whatever you want to call it. Looks like there are a ton of marketing companies, the most famous of which is perhaps groupon, that negotiate very deep discounts at various merchants.
I don't see how this is sustainable, but I figured while the advertising dollars flow I could join the party swirling with my pinkie extended...

Oh, the crazy deal is $70 towards purchase at wine.com for $30 ($35, but there's a $5 code on their front page, and they gave me another $3, so it ended being $27).

Here's the link to the deal on eversave.com if any of you want to get on the gravy train too

BTW I just ordered:
Cristom 2007 Sommers Reserve Pinot Noir
Cristom 2008 Mt. Jefferson Cuvee Pinot Noir
King Estate 2009 Signature Pinot Noir