I'm probably the only person who thinks so, but I think Swatch was off base and daft to introduce that cheap-o Moonswatch. Looks like a Cabbage Patch dolls or Beanie Baby kind of a marketing idea.
"Collect them in all the colors."
Still, most are jumping on the Moonswatch bandwagon.
I'm just awaiting Rolex to introduce its own line of cheap-o plastic, battery powered Submariners. I am holding out for a yellow one if they do. That way I can have a Yellow Submarine(r).