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06-02-2010, 09:20 AM #1
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Thanked: 1903Putting things into perspective, or why some reviews make me sad
Chaps,
Warning, rant ahead.
When I joined this forum, we were still using the old forum software, and the reviews were regular forum posts. Since then, we have upgraded to a proper review system that allows for ratings. When we set the rating system up, we spent a lot of time and effort coming up with categories that would help make reviews actually meaningful.
When I say 'meaningful', I mean, 'the review allows me to relate to the product, helps me put it into perspective, influences my buying decision, or inspires me to try the product.' Instead, I am noticing an increasing number of reviews that basically say, 'This is the best stuff ever!!!'
Now, we all know what multiple exclamation marks tell you about an author, but that set aside, a review like that means nothing to me. Absolutely nothing. Why? There are a number of things I absolutely must know before I even bother to read a review:
- What is the author's level of experience? So you just bought your first razor, and you think it's the bomb, because it has a silly name, cheap dysfunctional scales, and cost your rich parents an arm and a leg. Good for you, but do I care? Positively not. I have been shaving with straight razors for two and a half years in a row now, often twice a day. Is my technique good enough to pass a final judgement on a razor? Probably not. But I keep making that point sufficiently clear in order to avoid misunderstandings.
- What is the author's level of expertise? So you're new, and you just bought your first cream, and you think it's the bomb. Good for you, but the only thing that this tells me is that you have a long way ahead. Even if you were reviewing one of the best creams I know (Castle Forbes, Caraceni), your review would be meaningless to me, because you don't know what else is there. I have shaved with about 100 different soaps and creams by now. I think I have a fairly thorough understanding of them. But more importantly, I can put them into perspective. How can you review a product if you do not know how several competing products perform?
- What is the aim of your review? So you just got yourself a hone, and you think it is the best thing since the invention of the straight razor. Good for you, but why are you telling me this? When I review a product, my aim is always to enable the reader to make informed buying decision (including, of course, the decision not to buy the product). Where appropriate, I try to identify a target group, too. For example, I believe that beginners should get the best equipment available. But Castle Forbes and Caraceni cost a lot of money, and it is harder to sell opened jars of cream than used razors. Therefore, I keep recommending excellent soaps and creams that cost little to beginners. The same applies to strops: I would always recommend one particular, very expensive strop to experts who already own 3" strops. I would never recommend it to beginners, because it is a single purpose, single side strop. 'This is the best strop ever, go get it!!!!' is tantamount to 'Don't read this review!!!!' to me.
- Do you understand the significance of your review? So you just got yourself some highly expensive artisan product, and the manufacturer asked to you to review the product in any forum available. Well, good for the manufacturer. But what about the readers? This is SRP, the leading straight shaving resource on the internet. We are older, bigger, but most importantly more sophisticated than any other straight shaving forum. We retain the most honemeisters, we offer the most accurate and up-to-date information, and despite our size we are able to accommodate the needs and interests of beginners and experts alike. Therefore, our reviews carry a certain weight. Because especially beginners form their buying decisions based upon them.
- Why do you not use the ratings? So you just found the holy grail of straight shaving, and want to share the love. Great. But how am I supposed to know what exactly is is you are telling me? 'Super smooth shave!!!!', 'tremendous puppy!!!111', 'this little suckers performs like a dream!!!!'. Well, duh. On a scale from Zeepk to Dovo, where exactly is it? The rating buttons are there for one simple reason: If you do not use them, you are telling me, 'don't even bother, Robin, because I don't care enough to make up my mind.' Which is fine by me, but not necessarily good for more unsuspecting readers.
- Why do you not use the review forum? So you really, really need to share the love. Uhhhh... then why do you not write a review? There is a product discussion forum, and there is a review forum. I do not want to wade through poorly written puff pieces about the latest, greatest, super special mega product in the product discussion forum. Really.
So there.
Regards,
RobinLast edited by BeBerlin; 06-02-2010 at 07:32 PM.
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06-02-2010, 09:24 AM #2
A good review takes some thought & I find it quite hard work. That'll be why I do them so infrequently.
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06-02-2010, 09:25 AM #3
+++1!
I couldnt agree more Robin.
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06-02-2010, 09:37 AM #4
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Thanked: 1903Nonsense, Ben. Review writing is fun. And we have both How to write a good review and Review templates. Granted, beefing one up with pictures takes a bit more time, but writing a review that is actually meaningful takes all of ten minutes, maximum.
Regards,
Robin
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06-02-2010, 01:37 PM #5
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Thanked: 1262
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06-02-2010, 02:11 PM #6
Robin, I agree completely with your rant and you write the best reviews which are the standard for all others, your reviews are both informative and fun to read without being overly long which is exactly as a review should be.
What else irritates me is mucking up the reviews forum with general comments or comments or other posters reviews which are not reviews.
Keep your reviews coming.
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06-02-2010, 02:14 PM #7
Here is my take on reviews, wiki articles and general posting on SRP or elsewhere. Not everyone who comes up to bat will hit a home run but if they're on the team they ought to have a right to take a shot at it. Comments on reviews should be linked to the discussion forum as they do add needless clutter.
Be careful how you treat people on your way up, you may meet them again on your way back down.
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06-02-2010, 02:26 PM #8
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06-02-2010, 03:13 PM #9
Well, we always have the author rating and the member rating. I usually check on who is the author first. But yeah i agree with you. I've been using straight razors doing now 1 year. I've shave with many razors and i've always compared them to each other, trying to understand and feel the diference, reading about them to see if i agree or not. Only know i'm starting to hone them..baby steps on this one..and i don't feel comfortable / feel that i have knowledge enought to start a review..to be the author of a review! That is more important, for me, then a member review, like i did in the Filarmonica EPBD, that works like "i agree or not" with the author!
For some, a kitchen knife will do it fine, and will be the best razor ever. Lucky of them! They will always get a BBS! (There will be always the problem that "what works for you, may not work for me".)
Regards, Filipe
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d. m. ellington (06-03-2010)
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06-02-2010, 04:34 PM #10
Thought's about reviews?
It's about where reality meets the theoretical side of life.
How many guys do we have who are lurkers who won't join because they don't even want to post short responses on the forum?
How many members won't start a thread?
How many members really never post anything at all?
How many just don't like to write anything at all for a variety of reasons?
When you get to those issues first then you can talk about writing reviews and then good reviews. This has been a long running issue here and I don't see any solutions.
I think part of the issue is how members view their relationship to the site and I think it's similar to when I do the shaving brainbuster each week and usually end up with a question and often times give things away. It's all done in fun yet the reponses are few to nil.
It's all part of the same equation.No matter how many men you kill you can't kill your successor-Emperor Nero
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