that's it.. i'm sold

**Str8nDE4RAD** · 10-01-2010, 04:24 AM

Originally Posted by vthomlinson

i didn't know so much went into getting a decent shave.

YouTube - Gillette Fusion Innovation

**MickR** · 10-01-2010, 07:56 AM

Originally Posted by onimaru55

You know that wouldn't be a silly idea for Dovo to make a tv commercial. Even if they increased their customer base by 1% it would be huge... But could they keep up the supply ?

Cutthroat razor prices would probably double in the space of 12 months...But it might also bring other companys into the market for the competition. It might also cause some companys, Dovo being one, G&F (Timor) being another, to stop supplying other CT makers with blades etc...It would definately open up positions for apprentice Cutlers and that would be a good thing.

Mick

**SlickWillyTFCF** · 10-01-2010, 03:18 PM

I don't see any reason Dovo shouldn't throw a little more money at marketing. There's obviously enough straight users to keep them afloat as it is; and the competition aspect of emerging companies could be a good thing. I say could be because any of us could imagine how many places would start shilling the Zeepk quality items.

This thread made me remember a MadTV skit from a few years ago. The Mach 20!

**Str8nDE4RAD** · 10-01-2010, 04:30 PM

More marketing and cheaper straights would probably bring in much more business. It would be nice to see a Dovo for around $40 or $50 new.

**Longrange** · 10-01-2010, 06:55 PM

I just counted. I have 11 components in my razor counting pins, washers.

Now that is complicated.

**MickR** · 10-02-2010, 07:21 AM

Yep they're just gonna hafta simplify these straights...11 parts is too many!

Mick

**leadingedge** · 10-02-2010, 04:54 PM

...But does it make me a cup of coffee in the morning and automatically orders me new shave cream when my supplies are running low?

**HNSB** · 10-02-2010, 06:52 PM

Dovo already does a lot of marketing for their razors. What some of you are talking about is an advertising campaign.
For what television ads cost, I doubt they would get enough return to make the cost worthwhile. We are still a niche market.
I have no doubt that the razor companies (even Gillette) have enough market research to know that, for the time being anyway, straight razors will continue to be a relatively small niche market.

Targeted advertising to that niche is the best way to go. These guys know how to make the most profit they can. If national ads would be profitable, they would use them.

Hell, if straight razors would be profitable to a mass market, you'd better believe that Gillete would be in there trying to find a way to get their share of it. Right now it's too small for them to put the tooling into it. (or probably more likely, marketing the multi-blade propaganda is currently a far more profitable use of money than tooling for single blade options would be)

**MickR** · 10-03-2010, 02:56 AM

But we're talking about an international campaign, and why does it have to be a televised ad. You can target niche markets with magazine ad's just as well...Just some thoughts. And FWIW, if it weren't for my impulse purchase, in a now closed down razor shop front, I doubt I would have ever started straight shaving at all. Interest in sharp shiney sh!t or not. There are no other stores that I am aware of, shaving related or not, in my area that now sell Cutthroat's.
The only marketing I've come across is when I've specifically searched for it on the internet.
Marketing/advertising of Cutthroat razors seems to be none existant apart from what you can find via the computer.

Mick

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