I'm glad to see others who know this lotion as a great aftershave soothing application. I look forward to using for pre-shave application. I never even thought of this.

I find that the harder I rub it into the skin on my face the better the results. I think the stretching of the skin by being kind of rough with its application really gets the blood flowing too.

I love how our aftershave scents linger in people's memory. My ex from ten years ago that I saw recently said she had flashbacks after we hugged. Scent leaves a strong memory.