I was thinking the same thing. I could (if I had lots of cash lying around

) go to Classicshaving and order a Livi or Zowada off their site. That, to me, isn't "custom", just artisinal. Sure, it's a 1-of-a-kind, but not something to MY specs, just a great-looking razor.
I'd compare it to buying a suit. Sure, I can get a off-the-rack D&G or Brioni suit, it'd be fabulous and expensive, but it's not "bespoke". For that, the tailor takes my measurements, and makes ONE suit out of cloth that I choose, to MY specifications.