I like the MWF because it has no discernible aroma, to my nose anyhow. I use a bit of Salter's cream in a bowl, load the brush with MWF and create super lather. Plenty of slickness and cushion between the two. Another option is Castle Forbes Cedar and Sandalwood cream. It is so firm that I use this stuff as if it were a puck of soap. I can't get it to lather well any other way. That said, once accomplished it is wonderful lather IME.