When it arrived, I immediately spun off the cap and took in the scent. It is wonderful. A bit strong when lathered. (I like creams that have a strong aromatic presence; however this one has more of an "edge," to it than, say Mama Bear's Olde Barbershop, which is also very fragrant, but more complex.)

Sandalwood oil dominates the aroma, producing a decidedly spicy and masculine scent. Yields abundant lather with a wonderful creamy texture. Reduced two days' growth down to BBS with a three-pass shave using a 6/8 Dovo Bismarck. Very satisfying!

Cheers!

P.S. Here's some advertising patter from the pamphlet inside the Proraso package, which I think we can all appreciate:

"Shaving is a daily ritual for Italian men, a moment of pleasure devoted to oneself. Proraso supports the professionals who have turned shaving into a veritable cult."