Hey There

As already pointed out it looks like you were going the wrong way. I would take some scissors, trim that bad hair day, turn it around and try again.
When I apply the compound *YOU CAN HURT YOURSELF IF YOU DON'T PAY CLOSE ATTENTION* I turn the wheel on and off to get a loading speed whilst I apply.
This gives me a slower wheel speed to apply the compound to, instead of it just flinging it right on off, it also allows me to apply more pressure to the stick.
Does anybody else do this?