Thread: Apple Keynotes for 3/9/2015

One of the more important announcements may have been the HBO one. The trick for Apple, Google, etc is going to be getting around those "4 billion reasons" (TV owners/cable subscribers) for content providers to stick with TV, cable, satellite, etc. Right now you can watch a bunch of content on your Apple TV, but the secret code to get to much of it is a password that you enter which is tied to your current cable or satellite account. Some of the basic cable networks that have commercials will let you on for free, but not the ones that would make me get rid of cable if I could get it on Apple TV, like ESPN and the other sports networks. I would say that the majority of my TV watching of late has been college football and basketball and the occasional NFL game. For a lot of pure entertainment stuff, I use Netflix, Amazon Prime and iTunes. You see how Netflix, Amazon and the premium cable networks like HBO have shifted heavily towards original product. That is the trend and THAT is where Apple will kill when this happens. Remember that they are a HUGE premium content provider.