That is a good question...I consider myself an "equal Opportunity" latherer .

I have recently enjoyed the art (and feel) of üerlather so much that I use a bowl to make this slick goo. I spend a good 2 minutes making it, but why let the bowl have all the fun? After all, am I not spending this energy and time so that "I" can enjoy it? So, I spend another 1-2 minutes lathering the goo in my face/beard...Ooooooohh, what a feeling!! Slick, moist, and warm lather...what a Zen-like feeling.

I have to admit, I enjoy the lather and pre-shave almost as much as the process of shaving itself . So, to me, that's an important part of the ritual. Enjoy it.