I started with it many years ago. Learned how to lather it well with a silvertip brush and never felt the need to try anything else. I have a thick beard and demand BBS shaves. I get them with the cheap WIlliams pucks. Of course, YMMV and many here seem to like to spend money. For me, it's SHAVING SOAP. Nothing more. Nothing less. Millions of pucks sold say something for it, doesn't it?