Thread: A new video from The Art of Shaving - Discuss don't bash

A lot of marketing knowledge went into that video, too bad the shaving knowledge took the back burner...I'm not necessarily dogging the video, just stating an opinion. I guess my bowl full of warm, thick, & luxurious lather isn't quite as good as what I just viewed and "learned". Oh well...

and the sad thing is.. the art of shaving really does make a good product.. if they would market their product toward wetshavers instead of people who have no idea what they are doing.

Fine marketing, indeed.

Checking prices:

pre-shave oil . . . . . . . . $ 22

shaving cream . . . . . . . $ 22

after-shave balm . . . . . $ 38
. -------

$ 82

Their Mach 3 handles are $80 !

My bank account can't support that level of shaving comfort.

Charles

If you really wants laugh check out their new battery powered badger hair brush Power Shave Collection Power Brush: World's First Power Brush . They are doing for brushes what the Mach 3 did for disposables. Wait till they come out with dual auto-rotating heads! That said they do have some great products if a little pricey.

The marketing department must be thinking no one uses this stuff, so they have to find a way to move as much product in as short a time as possible. Such as showing people that you have to use a fist full of cream for each pass.

I came to shaving with a straight because I first discovered AOS.

I walked past their storefront in a mall in Denver once. Some time later, after moving to VA, I again walked past a storefront and got intrigued. Visited their web site, showed it to my wife, and ended up with a very nice Christmas gift -- a Fusion power handle, stainless steel stand, and a starter kit of products.

Like any good husband, I took the gift and returned it in exchange for a DOVO straight, a strop, and a different set of products. The next morning, I had my first straight razor shave with that DOVO and it was a disaster.

So, I then started Googling, discovered SRP, SRD, ClassicShaving, and now have added a Boker Tree Brand (with canvas micarta scales) so that I'd have a razor to use while my DOVO is off to Lynn for honing. I've also discovered a host of other soaps, aftershaves, and all the other fun stuff that comes along with this pursuit.

My point? AOS was my training wheels. It gave me my introduction to real shaving. It enabled me to sign up here and not feel like a complete noob. In fact, it could easily be argued that I wouldn't be here at all were it not for AOS. So while I won't buy another razor from them, and I won't buy another strop from them (not that mine is bad, it's just 2 1/2" and my next strop will be a 3" Latigo) I just might go back for shaving cream on occasion. Kind of like when I first became a fan of craft-brewed beer thanks to Sam Adams, which I rarely drink any more because there are so many better options. Or like how I came to appreciate single malts thanks to Johnny Walker Black and, later, the Glenlivet, though I now prefer Macallan and SMWSA cask whiskys.

By marketing to the non-wet shaver, they're actually helping spread the word, and their marketing has now directly benefitted SRD and several other online sources, at least with my dollars.

over.

Holy moly - even when I didn't know what I was doing I never put that much cream in my bowl! That $22.00 jar is going to last about 2 weeks like that. And, you don't need anywhare near that thick a layer on your face for a great shave.

Yep - marketing needs to talk to product.

The are very commercialized but their shave cream is very nice. The small bottle of oil for 22 bucks is crazy.

why would one scoop cream with their fingers to just put it on the brush instead of swirling the brush in the cream?