Originally Posted by
Thisisclog
I'm not a physiotherapist, so don't take this as gospel, but it sounds very similar to what I went through at the beginning of my running adventures.
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If you've managed to read this far, I would highly recommend getting a gait analysis done in order to get proper shoes. The inserts you mention are more than a pair of shoes, and there is likely a shoe out there that can help you for less than that.
the tl;dr - foam roll, strengthen the weak muscles to balance out the leg, dynamic stretching, 1.0 incline, proper shoes